Créma Artisan Bakery & Coffee Bar
café naming and identity
UNIT was tasked with creating a brand for a café that spoke to it’s promise of sustainability, while promoting the tasty goodies they had to offer. The café produced pastries using local, organic products and offered local artisan coffees while ensuring the café itself was LEED certified and all disposable items were eco-friendly.
The name is a duality between the “cream” and the word for the froth on top of a coffee, “créma.” The swirl logo icon provides the accent to the “e,” while paying homage to the swirling motions in frosting, decorative pastries, and artisan patterns created on the tops of a coffee or hot chocolate.