work
Echo Technology Solutions
brand development
brief
When dividing an existing IT consultancy into two new businesses, UNIT was approached to help define the new company’s brand. Since they were dividing from an existing company, it was important to create a clear difference between the two companies so they would be in head to head competition for new business.
solution
When developing the brand for this IT consultancy, UNIT focused on the company’s approachable nature as the key focus that separated them from the pack. Their focus on 1:1 conversations with client’s and ability to speak in regular business terms quickly highlighted the “potential” they could provide their clients—resulting in better technology recommendations. The name and identity reinforce their ability to listen, understand, communicate, and react to their clients’ needs. The stationery system introduces a circular technology pattern in clear foil to convey their process-oriented approach. The website focuses on the three main needs of their prospective clients—industry knowledge, case studies, and helpful resources.
brief
When dividing an existing IT consultancy into two new businesses, UNIT was approached to help define the new company’s brand. Since they were dividing from an existing company, it was important to create a clear difference between the two companies so they would be in head to head competition for new business.
solution
When developing the brand for this IT consultancy, UNIT focused on the company’s approachable nature as the key focus that separated them from the pack. Their focus on 1:1 conversations with client’s and ability to speak in regular business terms quickly highlighted the “potential” they could provide their clients—resulting in better technology recommendations. The name and identity reinforce their ability to listen, understand, communicate, and react to their clients’ needs. The stationery system introduces a circular technology pattern in clear foil to convey their process-oriented approach. The website focuses on the three main needs of their prospective clients—industry knowledge, case studies, and helpful resources.
brief
When dividing an existing IT consultancy into two new businesses, UNIT was approached to help define the new company’s brand. Since they were dividing from an existing company, it was important to create a clear difference between the two companies so they would be in head to head competition for new business.
solution
When developing the brand for this IT consultancy, UNIT focused on the company’s approachable nature as the key focus that separated them from the pack. Their focus on 1:1 conversations with client’s and ability to speak in regular business terms quickly highlighted the “potential” they could provide their clients—resulting in better technology recommendations. The name and identity reinforce their ability to listen, understand, communicate, and react to their clients’ needs. The stationery system introduces a circular technology pattern in clear foil to convey their process-oriented approach. The website focuses on the three main needs of their prospective clients—industry knowledge, case studies, and helpful resources.
brief
When dividing an existing IT consultancy into two new businesses, UNIT was approached to help define the new company’s brand. Since they were dividing from an existing company, it was important to create a clear difference between the two companies so they would be in head to head competition for new business.
solution
When developing the brand for this IT consultancy, UNIT focused on the company’s approachable nature as the key focus that separated them from the pack. Their focus on 1:1 conversations with client’s and ability to speak in regular business terms quickly highlighted the “potential” they could provide their clients—resulting in better technology recommendations. The name and identity reinforce their ability to listen, understand, communicate, and react to their clients’ needs. The stationery system introduces a circular technology pattern in clear foil to convey their process-oriented approach. The website focuses on the three main needs of their prospective clients—industry knowledge, case studies, and helpful resources.
brief
When dividing an existing IT consultancy into two new businesses, UNIT was approached to help define the new company’s brand. Since they were dividing from an existing company, it was important to create a clear difference between the two companies so they would be in head to head competition for new business.
solution
When developing the brand for this IT consultancy, UNIT focused on the company’s approachable nature as the key focus that separated them from the pack. Their focus on 1:1 conversations with client’s and ability to speak in regular business terms quickly highlighted the “potential” they could provide their clients—resulting in better technology recommendations. The name and identity reinforce their ability to listen, understand, communicate, and react to their clients’ needs. The stationery system introduces a circular technology pattern in clear foil to convey their process-oriented approach. The website focuses on the three main needs of their prospective clients—industry knowledge, case studies, and helpful resources.
brief
When dividing an existing IT consultancy into two new businesses, UNIT was approached to help define the new company’s brand. Since they were dividing from an existing company, it was important to create a clear difference between the two companies so they would be in head to head competition for new business.
solution
When developing the brand for this IT consultancy, UNIT focused on the company’s approachable nature as the key focus that separated them from the pack. Their focus on 1:1 conversations with client’s and ability to speak in regular business terms quickly highlighted the “potential” they could provide their clients—resulting in better technology recommendations. The name and identity reinforce their ability to listen, understand, communicate, and react to their clients’ needs. The stationery system introduces a circular technology pattern in clear foil to convey their process-oriented approach. The website focuses on the three main needs of their prospective clients—industry knowledge, case studies, and helpful resources.
brief
When dividing an existing IT consultancy into two new businesses, UNIT was approached to help define the new company’s brand. Since they were dividing from an existing company, it was important to create a clear difference between the two companies so they would be in head to head competition for new business.
solution
When developing the brand for this IT consultancy, UNIT focused on the company’s approachable nature as the key focus that separated them from the pack. Their focus on 1:1 conversations with client’s and ability to speak in regular business terms quickly highlighted the “potential” they could provide their clients—resulting in better technology recommendations. The name and identity reinforce their ability to listen, understand, communicate, and react to their clients’ needs. The stationery system introduces a circular technology pattern in clear foil to convey their process-oriented approach. The website focuses on the three main needs of their prospective clients—industry knowledge, case studies, and helpful resources.
