work
Epiphany Center
Epiphany Center Brand Development
brief
UNIT was tasked with rebranding the Epiphany Center, a 160 yr old organization focused on treating women with substance abuse problems to become better family members, community members, and parents. With many shifts in programs over their 160 year history, the organization lacked a visual brand that reflected their current focus and goals for the future.
solution
The basis of every Epiphany Center program comes from a focus on children, so it was very important that was reflected in the identity. UNIT focused the brand visual on the importance of the connection between a parent and child on the path to recovery. The two hands come together and form a candle, with spark, in the negative space representing a guiding light through a women’s journey to reconnect with their family. The central spark is reflective of the “epiphany” moment that happens as a result of the recovery programs.
Continuing the idea of an epiphany moment from the identity, UNIT focused on developing surprise moments throughout the stationery system. Each element of the stationery system introduces a relevant part of the Epiphany Center story through it’s individual reveal. When held to the light, the letterhead reveals the word “Hope”, a message on the back of the business card includes highlighted letters that when unscrambled reveal the word “Inspire,” the envelope flap is unfolded the word “Opportunity” is revealed, and finally the reverse side of the note card introduces a simple dot pattern that when viewed from a distance reveals the candle from the logo. The bold type and graphics from the reveals as contrasted with delicate typography and subtle details to provide a feminine touch.
brief
UNIT was tasked with rebranding the Epiphany Center, a 160 yr old organization focused on treating women with substance abuse problems to become better family members, community members, and parents. With many shifts in programs over their 160 year history, the organization lacked a visual brand that reflected their current focus and goals for the future.
solution
The basis of every Epiphany Center program comes from a focus on children, so it was very important that was reflected in the identity. UNIT focused the brand visual on the importance of the connection between a parent and child on the path to recovery. The two hands come together and form a candle, with spark, in the negative space representing a guiding light through a women’s journey to reconnect with their family. The central spark is reflective of the “epiphany” moment that happens as a result of the recovery programs.
Continuing the idea of an epiphany moment from the identity, UNIT focused on developing surprise moments throughout the stationery system. Each element of the stationery system introduces a relevant part of the Epiphany Center story through it’s individual reveal. When held to the light, the letterhead reveals the word “Hope”, a message on the back of the business card includes highlighted letters that when unscrambled reveal the word “Inspire,” the envelope flap is unfolded the word “Opportunity” is revealed, and finally the reverse side of the note card introduces a simple dot pattern that when viewed from a distance reveals the candle from the logo. The bold type and graphics from the reveals as contrasted with delicate typography and subtle details to provide a feminine touch.
brief
UNIT was tasked with rebranding the Epiphany Center, a 160 yr old organization focused on treating women with substance abuse problems to become better family members, community members, and parents. With many shifts in programs over their 160 year history, the organization lacked a visual brand that reflected their current focus and goals for the future.
solution
The basis of every Epiphany Center program comes from a focus on children, so it was very important that was reflected in the identity. UNIT focused the brand visual on the importance of the connection between a parent and child on the path to recovery. The two hands come together and form a candle, with spark, in the negative space representing a guiding light through a women’s journey to reconnect with their family. The central spark is reflective of the “epiphany” moment that happens as a result of the recovery programs.
Continuing the idea of an epiphany moment from the identity, UNIT focused on developing surprise moments throughout the stationery system. Each element of the stationery system introduces a relevant part of the Epiphany Center story through it’s individual reveal. When held to the light, the letterhead reveals the word “Hope”, a message on the back of the business card includes highlighted letters that when unscrambled reveal the word “Inspire,” the envelope flap is unfolded the word “Opportunity” is revealed, and finally the reverse side of the note card introduces a simple dot pattern that when viewed from a distance reveals the candle from the logo. The bold type and graphics from the reveals as contrasted with delicate typography and subtle details to provide a feminine touch.
brief
UNIT was tasked with rebranding the Epiphany Center, a 160 yr old organization focused on treating women with substance abuse problems to become better family members, community members, and parents. With many shifts in programs over their 160 year history, the organization lacked a visual brand that reflected their current focus and goals for the future.
solution
The basis of every Epiphany Center program comes from a focus on children, so it was very important that was reflected in the identity. UNIT focused the brand visual on the importance of the connection between a parent and child on the path to recovery. The two hands come together and form a candle, with spark, in the negative space representing a guiding light through a women’s journey to reconnect with their family. The central spark is reflective of the “epiphany” moment that happens as a result of the recovery programs.
Continuing the idea of an epiphany moment from the identity, UNIT focused on developing surprise moments throughout the stationery system. Each element of the stationery system introduces a relevant part of the Epiphany Center story through it’s individual reveal. When held to the light, the letterhead reveals the word “Hope”, a message on the back of the business card includes highlighted letters that when unscrambled reveal the word “Inspire,” the envelope flap is unfolded the word “Opportunity” is revealed, and finally the reverse side of the note card introduces a simple dot pattern that when viewed from a distance reveals the candle from the logo. The bold type and graphics from the reveals as contrasted with delicate typography and subtle details to provide a feminine touch.
brief
UNIT was tasked with rebranding the Epiphany Center, a 160 yr old organization focused on treating women with substance abuse problems to become better family members, community members, and parents. With many shifts in programs over their 160 year history, the organization lacked a visual brand that reflected their current focus and goals for the future.
solution
The basis of every Epiphany Center program comes from a focus on children, so it was very important that was reflected in the identity. UNIT focused the brand visual on the importance of the connection between a parent and child on the path to recovery. The two hands come together and form a candle, with spark, in the negative space representing a guiding light through a women’s journey to reconnect with their family. The central spark is reflective of the “epiphany” moment that happens as a result of the recovery programs.
Continuing the idea of an epiphany moment from the identity, UNIT focused on developing surprise moments throughout the stationery system. Each element of the stationery system introduces a relevant part of the Epiphany Center story through it’s individual reveal. When held to the light, the letterhead reveals the word “Hope”, a message on the back of the business card includes highlighted letters that when unscrambled reveal the word “Inspire,” the envelope flap is unfolded the word “Opportunity” is revealed, and finally the reverse side of the note card introduces a simple dot pattern that when viewed from a distance reveals the candle from the logo. The bold type and graphics from the reveals as contrasted with delicate typography and subtle details to provide a feminine touch.
brief
UNIT was tasked with rebranding the Epiphany Center, a 160 yr old organization focused on treating women with substance abuse problems to become better family members, community members, and parents. With many shifts in programs over their 160 year history, the organization lacked a visual brand that reflected their current focus and goals for the future.
solution
The basis of every Epiphany Center program comes from a focus on children, so it was very important that was reflected in the identity. UNIT focused the brand visual on the importance of the connection between a parent and child on the path to recovery. The two hands come together and form a candle, with spark, in the negative space representing a guiding light through a women’s journey to reconnect with their family. The central spark is reflective of the “epiphany” moment that happens as a result of the recovery programs.
Continuing the idea of an epiphany moment from the identity, UNIT focused on developing surprise moments throughout the stationery system. Each element of the stationery system introduces a relevant part of the Epiphany Center story through it’s individual reveal. When held to the light, the letterhead reveals the word “Hope”, a message on the back of the business card includes highlighted letters that when unscrambled reveal the word “Inspire,” the envelope flap is unfolded the word “Opportunity” is revealed, and finally the reverse side of the note card introduces a simple dot pattern that when viewed from a distance reveals the candle from the logo. The bold type and graphics from the reveals as contrasted with delicate typography and subtle details to provide a feminine touch.
brief
UNIT was tasked with rebranding the Epiphany Center, a 160 yr old organization focused on treating women with substance abuse problems to become better family members, community members, and parents. With many shifts in programs over their 160 year history, the organization lacked a visual brand that reflected their current focus and goals for the future.
solution
The basis of every Epiphany Center program comes from a focus on children, so it was very important that was reflected in the identity. UNIT focused the brand visual on the importance of the connection between a parent and child on the path to recovery. The two hands come together and form a candle, with spark, in the negative space representing a guiding light through a women’s journey to reconnect with their family. The central spark is reflective of the “epiphany” moment that happens as a result of the recovery programs.
Continuing the idea of an epiphany moment from the identity, UNIT focused on developing surprise moments throughout the stationery system. Each element of the stationery system introduces a relevant part of the Epiphany Center story through it’s individual reveal. When held to the light, the letterhead reveals the word “Hope”, a message on the back of the business card includes highlighted letters that when unscrambled reveal the word “Inspire,” the envelope flap is unfolded the word “Opportunity” is revealed, and finally the reverse side of the note card introduces a simple dot pattern that when viewed from a distance reveals the candle from the logo. The bold type and graphics from the reveals as contrasted with delicate typography and subtle details to provide a feminine touch.
