work
gen-E
collateral
brief
UNIT was tasked with rebranding generationE Technologies from an IT consulting firm to an IT Process Automation Software company, resulting in the new gen-E brand. When extending the new brand look and feel across their communication tools it was important to represent a sense of speed, motion, and agility to focus on the various benefits of their automation based software solutions.
solution
UNIT introduced a triangle grid pattern with dimensional elements that appear to fold and shift in many directions to provide the gen-E brand with a dynamic, yet abstract, representation of automation. The pattern changes every time it is used making each communication piece slightly different and surprising. On the business card, the top corner introduces a fold giving the card actual dimension and an interactive element. The data sheets use smaller compositions of the triangles and solid color blocks to divide the content and provide a visual hierarchy.
brief
UNIT was tasked with rebranding generationE Technologies from an IT consulting firm to an IT Process Automation Software company, resulting in the new gen-E brand. When extending the new brand look and feel across their communication tools it was important to represent a sense of speed, motion, and agility to focus on the various benefits of their automation based software solutions.
solution
UNIT introduced a triangle grid pattern with dimensional elements that appear to fold and shift in many directions to provide the gen-E brand with a dynamic, yet abstract, representation of automation. The pattern changes every time it is used making each communication piece slightly different and surprising. On the business card, the top corner introduces a fold giving the card actual dimension and an interactive element. The data sheets use smaller compositions of the triangles and solid color blocks to divide the content and provide a visual hierarchy.
brief
UNIT was tasked with rebranding generationE Technologies from an IT consulting firm to an IT Process Automation Software company, resulting in the new gen-E brand. When extending the new brand look and feel across their communication tools it was important to represent a sense of speed, motion, and agility to focus on the various benefits of their automation based software solutions.
solution
UNIT introduced a triangle grid pattern with dimensional elements that appear to fold and shift in many directions to provide the gen-E brand with a dynamic, yet abstract, representation of automation. The pattern changes every time it is used making each communication piece slightly different and surprising. On the business card, the top corner introduces a fold giving the card actual dimension and an interactive element. The data sheets use smaller compositions of the triangles and solid color blocks to divide the content and provide a visual hierarchy.
brief
UNIT was tasked with rebranding generationE Technologies from an IT consulting firm to an IT Process Automation Software company, resulting in the new gen-E brand. When extending the new brand look and feel across their communication tools it was important to represent a sense of speed, motion, and agility to focus on the various benefits of their automation based software solutions.
solution
UNIT introduced a triangle grid pattern with dimensional elements that appear to fold and shift in many directions to provide the gen-E brand with a dynamic, yet abstract, representation of automation. The pattern changes every time it is used making each communication piece slightly different and surprising. On the business card, the top corner introduces a fold giving the card actual dimension and an interactive element. The data sheets use smaller compositions of the triangles and solid color blocks to divide the content and provide a visual hierarchy.
brief
UNIT was tasked with rebranding generationE Technologies from an IT consulting firm to an IT Process Automation Software company, resulting in the new gen-E brand. When extending the new brand look and feel across their communication tools it was important to represent a sense of speed, motion, and agility to focus on the various benefits of their automation based software solutions.
solution
UNIT introduced a triangle grid pattern with dimensional elements that appear to fold and shift in many directions to provide the gen-E brand with a dynamic, yet abstract, representation of automation. The pattern changes every time it is used making each communication piece slightly different and surprising. On the business card, the top corner introduces a fold giving the card actual dimension and an interactive element. The data sheets use smaller compositions of the triangles and solid color blocks to divide the content and provide a visual hierarchy.
