work
London Pride in the Park
wild postings
brief
To promote the London Pride in the Park event, the committee was interested in developing wild postings to be placed around London`s city center. Encouraging the purchase of pre-sale tickets was extremely important in estimating the needs of the event, what specific activities would be included, and how to manage the crowds.
solution
To differentiate this Pride event from the many others around the world, UNIT focused the wild postings on connections between the city and the event`s audience. By juxtaposing LGBT stereotypes with famous local “characters” the wild postings introduced a witty twist to the expected messages. The black and white images provided a clean canvas for the bright graphics that instantly grabbed the viewers` attention.
brief
To promote the London Pride in the Park event, the committee was interested in developing wild postings to be placed around London`s city center. Encouraging the purchase of pre-sale tickets was extremely important in estimating the needs of the event, what specific activities would be included, and how to manage the crowds.
solution
To differentiate this Pride event from the many others around the world, UNIT focused the wild postings on connections between the city and the event`s audience. By juxtaposing LGBT stereotypes with famous local “characters” the wild postings introduced a witty twist to the expected messages. The black and white images provided a clean canvas for the bright graphics that instantly grabbed the viewers` attention.
brief
To promote the London Pride in the Park event, the committee was interested in developing wild postings to be placed around London`s city center. Encouraging the purchase of pre-sale tickets was extremely important in estimating the needs of the event, what specific activities would be included, and how to manage the crowds.
solution
To differentiate this Pride event from the many others around the world, UNIT focused the wild postings on connections between the city and the event`s audience. By juxtaposing LGBT stereotypes with famous local “characters” the wild postings introduced a witty twist to the expected messages. The black and white images provided a clean canvas for the bright graphics that instantly grabbed the viewers` attention.
brief
To promote the London Pride in the Park event, the committee was interested in developing wild postings to be placed around London`s city center. Encouraging the purchase of pre-sale tickets was extremely important in estimating the needs of the event, what specific activities would be included, and how to manage the crowds.
solution
To differentiate this Pride event from the many others around the world, UNIT focused the wild postings on connections between the city and the event`s audience. By juxtaposing LGBT stereotypes with famous local “characters” the wild postings introduced a witty twist to the expected messages. The black and white images provided a clean canvas for the bright graphics that instantly grabbed the viewers` attention.
