Monkers Companion Couture
Monkers Companion Couture identity
Monkers Companion Couture is a lifestyle brand focused on developing unique and thoughtful accessories for the fashion-forward pampered pooch and their discerning owners. They came to UNIT to help define their entire brand from naming and identity to website and product packaging.
After learning that the owners nicknamed their dog "Monkey," UNIT suggested the name "Monkers" to represent the playfulness of the brand without feeling too dog or cat specific. The "companion couture" tagline helps position the company as a pet lifestyle brand. The logotype employs customized typography with a wagging monkey tail added to the "M". The monkey tail visual sets the brand apart from focusing on a specific breed of pet while introducing playful personality reminiscent of a baby brand.