• 06.14.2016 – UNIT partners Featured as a 2016 Top San Francisco Branding Agency

    Recently, UNIT Partners was featured highly among an evaluation of San Francisco branding agencies by Clutch. San Francisco is known as a hotbed for creative agencies with a heavy focus on design and branding, so differentiating between them has always been a challenge. Which is why we are honored to have been selected as one of the five top San Francisco-based branding agencies who are developing compelling and effective solutions for our clients.

    In case you were wondering, Clutch is a Washington DC based B2B services research firm that reviews companies in the design, marketing, and IT services industries. Clutch’s proprietary rating algorithm takes a number of factors into account when reviewing agencies, including previous work, client base, and proven ability to deliver on past branding, digital strategy, and design projects. With these factors in mind we were mapped against the other top performing agencies in Clutch’s Leaders Matrix.

    One of the most exciting aspects of inclusion in Clutch’s research, was getting to read what our own clients had to say about their experience working with us. We are very grateful to Ryan Cole, of Hi Neighbor Hospitality, who completed a case-study styled interview with Clutch analysts. Here’s a snippet of what Ryan had to say:

    It always nice to get third-party recognition of our work, but the ultimate reward is when we hear directly from our clients about the impact we’ve had on their business. We’d encourage you to check out UNIT Partner’s full Clutch profile and read Ryan’s review here.

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  • 06.19.2015 – UNIT partners Embraces Mayor’s SF BizConnect Initiative With 5% Local Discount

    UNIT partners, a San Francisco branding agency and graphic design firm, joins prominent local businesses like Recology and Hyatt Regency in a show of support for Mayor Ed Lee’s SF BizConnect ‘buy local’ initiative.

    SF Biz Connect is a campaign sponsored by the Mayor’s Office and the Chamber of Commerce to encourage businesses, especially larger ones, to buy local. The initiative gives local businesses a forum to showcase their wares for larger business buyers, who might not otherwise have known what opportunities are available to support the local economy.

    The Mayor’s Office provides a look at what that means for San Francisco’s fiscal health. According to their figures, just a one percent increase in spending at restaurants and neighborhood corridors would keep another $100 million in the local economy.

    Many companies have signed the initiative’s online pledge to consider local businesses when making buying decisions. UNIT has taken this a step further by offering a 5% discount to local companies including restaurants, retailers, consumer packaging, and other businesses looking to establish or grow their brands.

    “San Francisco is a founder in the local food movement, and we want to support that concept on a business level,” says Ann Jordan, UNIT Co-Founder and Creative Director. “So we take extra pride in projects that help local companies excel, because we can help create a brand identity and experience that will give them a long-term edge.”

    UNIT specializes in restaurant branding, retail design, and consumer packaging, teaming closely with local businesses to help them articulate all aspects of their brand, including brand strategy, logo design, websites and apps, retail displays and signage, marketing collateral, and packaging design.

    “San Francisco’s local businesses give life to this one-of-a-kind city,” UNIT Co-Founder and Creative Director Shardul Kiri said. “The branding support that we provide is what can really set businesses apart from their competition, so they are able to grow and thrive. This is why we’re proud to be supporting such an important initiative like BizConnect.”

    UNIT partners has helped shape many of the brands that define our city, including San Francisco Soup Company; Bamboo Asia; Mina Group restaurants PABU and The Ramen Bar; as well as Hi Neighbor Restaurant Group brands like Stones Throw and Trestle.

    About UNIT partners
    UNIT partners is a multidisciplinary branding agency and graphic design firm with a core focus in the restaurant/hospitality, consumer packaged goods and retail industries. Based in San Francisco, UNIT serves a diverse client base that includes Mina Group, Herbalife, Kia, Harry & David, Old Navy, Hi Neighbor restaurant group, San Francisco Soup Company and Nine West.

    UNIT partners offers branding services including, but not limited to, brand strategy and awareness, naming, logo design, website design, messaging, environments, marketing collateral, packaging design, applications, and trade shows.
    
UNIT partners is a member of AIGA, the professional association for design, and the Designers Accord, a coalition of designers, educators and business leaders working together to create positive environmental and social impact.

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  • 05.28.2015 – Mina Group Makes Brand Experience a Centerpiece of its Restaurant Collection

    When it comes to articulating a brand promise, Mina Group goes all in, partnering with San Francisco culinary brand agency, UNIT partners.

    There’s a reason Michael Mina is one of today’s leading celebrity chefs, with destination restaurants in many of America’s top food cities, and it’s not just his culinary skills. A strategic marketing approach and a nuanced understanding of brand development give Mina a competitive edge against any restaurant group that treats branding as an afterthought.

    “Everything I do is deeply personal; it has to have a story and heritage, and that needs to be expressed in a way that the customer recognizes. Not in a superficial way, but in an authentic experiential way, at every touch point. That’s why we forged a partnership with UNIT partners,” says Mina.

    Based in San Francisco, UNIT is a brand strategy and graphic design agency dedicated to culinary, hospitality and retail brands. With a professional eye toward building brand loyalty and a personal passion for food-related projects, UNIT was a natural fit to team with Mina Group.

    “We don’t just act as art directors for our culinary clients,” says Ann Jordan, partner and creative director at UNIT. “We become part of the restaurant’s team, helping to shape menus, attending chef’s tastings, mapping the customer experience and contracting professional culinary writers and authors.”

    UNIT’s efforts on Mina Group’s behalf extend beyond traditional design assets into way-finding strategies, monuments of convenience, architectural cues and storytelling vehicles.

    According to Mollie Allick, vice president of marketing, “Mina Group prides itself on raising the bar for the guest experience. It is important that we consider the entire brand experience so that it is unique, customized and memorable. UNIT partners helps us bring this vision to life.”

    UNIT has partnered on brand work for four Mina Group properties to date: The Ramen Bar and PABU in San Francisco; StripSteak in Miami and Locale Market in St. Petersburg, Florida.

    “Working with Mina Group means finding the soul of each restaurant and anticipating what the guest wants from it,” says Shardul Kiri, partner and creative director at UNIT. “It requires a heightened level of insight and creative thinking that guides our end product, be it tangible or experiential.”

    In today’s market of rapid restaurant expansion and pop-up culinary culture, brand consideration can get sidelined.

    Mina Group President Patric Yumul says, "We obsess over every detail and focus on making the entire experience exceptional. We chose UNIT partners because they understand how central the cultural experience is to Mina properties. It’s everything.”

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  • 11.10.2014 – UNIT wins Award in 2014 Graphis Design Annual

    UNIT partners is proud to announce Graphis has recognized our work for Tauzer Apiaries in their 2014 Design Annual with a Silver Award.

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  • 04.03.2014 – UNIT partners Completes Rebrand of Epiphany Center

    UNIT partners has recently completed a rebrand of Epiphany Center, a holistic community care center. The rebrand includes a logo, stationery system, upgraded website and newsletter.

    Initial work on the rebrand began in May 2012. The various brand elements began rolling out in January 2013 with the website launching late summer 2013. The Epiphany Center’s programs and services have adapted over its 160-year history to meet the changing needs of San Francisco’s most vulnerable families. As a result, the agency lacked a visual brand that accurately represents its offerings. The absence of a logo and brand standards had impeded the agency from clearly communicating its purpose and benefits to potential donors, clients, and the community at large.

    In order to communicate more effectively, and stay relevant through future evolutions, the new brand was designed to focus on Epiphany Center’s overall objective of serving at-risk families and not specific programs or services.

    UNIT focused the brand visual on the importance of the connection between a parent and child on the path to recovery and wholeness. The two hands coming together represent this connection. In addition, the logo itself represents an "epiphany" moment for the viewers as a candle with spark is formed in the negative space between the two hands. This candle represents the guiding light for children and parents on their journey to building strong relationships. The central spark is reflective of the client's epiphany moment that happens as a result of participation in Epiphany programs. The spark provides a nod to an abstract cross to represent the faith behind the organization.

    Continuing the idea of an epiphany moment from the identity, UNIT focused on developing surprise moments throughout the stationery system and website. Each element of the stationery system introduces a relevant part of the Epiphany Center story through its individual reveal.

    The website provides a more information-rich reveal with the use of rollovers. On the homepage, they immediately hit the viewer with relevant facts about women and children in need. Upon rollover, they flip that fact with information about Epiphany Center's results and approach. Throughout the site, images are initially displayed with a depressing tone and again upon rollover they show in true color to provide a hopeful and positive outlook.

    UNIT partners helped the Epiphany Center develop an effective visual brand and a communication solution that helps them reach out to clients, employees, donors and the community at-large. To check out how UNIT partners helped rebrand the Epiphany Center, visit: http://unitpartners.com/epiphanycenter_rebrand

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  • 03.28.2014 – UNIT partners adds new clients to the roster

    We are proud to announce three new clients have joined the UNIT family. Each client adds to the diversity of the existing UNIT client family. From brand development and refreshes, to on-going marketing support and advertising campaigns, UNIT will be partnering with these clients across a multi-disciplinary list of projects.

    Please join us in welcoming the following clients home.

    MINA Group

     

    McKesson Corporation

     

    San Francisco Soup Company

     

    We're looking forward to long-lasting partnerships with each of these clients. 

     

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  • 02.11.2014 – UNIT partners & Stones Throw Restaurant Branding Partnership

    UNIT partners named Stones Throw restaurant Brand Agency of Record
    Full Service Agency Creates Emotive, Engaging Brand Experiences in the restaurant, hospitality and resort industries

    SAN FRANCISCO, Calif. (February 11, 2014) – UNIT partners, a multidisciplinary branding agency and graphic design firm specializing in strategy, brand awareness and brand design consistency is now the brand agency of record for Stones Throw restaurant in San Francisco.

    The appointment with Stones Throw is an exciting, and truly collaborative partnership, according to UNIT partners co-founder/creative director Shardul Kiri. “We are a full-spectrum branding services partner who thoroughly understands the importance of developing solutions that translate to all communication mediums. What we do best is tell a brand’s story, and the hospitality and restaurant industries have rich content we can utilize to help them connect all their parts to make an impactful whole. We are thrilled that Stones Throw has chosen to work solely with us to create a meaningful restaurant brand experience for their guests.”

    “Food, restaurants, resorts and hospitality brands exemplify the best of UNIT partners,” says co-founder/creative director Ann Jordan. “We are creators of emotional connections, and what can be more emotional than nourishing your body and soul, and relaxing your spirit? We develop every interaction touch point through diversity, design and space aesthetics, creating a memorable and engaging experience on multiple levels with our client’s guests.”

    As a flexible, expedient and collaborative brand strategy and design partner, UNIT partners is responsive to clients’ needs while being mindful of nuances that connect the larger picture.

    Partner and acting general manager of San Francisco restaurant Stones Throw, Ryan Cole, echoes those sentiments. “We brought UNIT partners on board at the beginning of our project. They asked all the right questions and took an all-encompassing look at the big brand picture based on visual. Every turn at Stones Throw creates the emotion we were looking for to connect with our guests. From the playful bathroom signage to the way a guest check is presented, UNIT partners was spot on with the entire branding package.”

    Cole went on to say, “ The team at UNIT partners understood our time constraints, always looked out for the best interest of our brand, and consistently over-delivered for us at Stones Throw. It is the perfect partnership for our restaurant.”

    UNIT partners work covers a full spectrum of branding services including logo design, website design, environments, marketing collateral, packaging design, applications, brand strategy, copy writing and trade shows. They work with new businesses creating entire strategy from start to finish, and also work with clients who need a firm to seamlessly fit additional elements into a campaign that already exists.

    Based in San Francisco, California, UNIT partners embraces a diverse client base that includes Herbalife, Mina Group, Kia, Harry & David, Old Navy, Stones Throw restaurant and Tsubo.

    # # #

    About UNIT partners

    A multidisciplinary branding agency and graphic design firm specializing in brand strategy, brand awareness and brand consistency through impactful logo and graphic design, packaging design and space aesthetics.

    Founders and creative directors Ann Jordan and Shardul Kiri began UNIT partners in 2006 with the philosophy that the whole really is greater than the sum of its parts. This holistic business approach allows for transformation focused on intense client collaboration and uncompromising creative excellence.

    Developers of solutions that translate to all communication mediums, UNIT partners work covers a full spectrum of branding services including, but not limited to, logo design, website design, environments, marketing collateral, packaging design, applications, brand strategy, copywriting and trade shows.

    UNIT partners is a member of AIGA, the professional association for design, and the Designers Accord, a coalition of designers, educators and business leaders working together to create positive environmental and social impact.

    Media Contact: Kristin Koca McLarty, KKM PR, 415-722-2055 or kkmclarty@gmail.com

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  • 10.21.2013 – UNIT named Sola Bee Farms Brand Agency of Record

    Trevor Tauzer, founder of Sola Bee Farms, has announced that the company has named UNIT partners to be their Brand Agency of Record.

    Claire Maygren, known as the Queen Bee of Sola Bee Farms, said of the partnering, “We chose UNIT because they provide our company an amazing strategic insight. They truly understand the importance of branding which has helped us to create a compelling brand experience for our customers. They have an unmatched ability to understand our business and then create unique ideas to enhance our brand.”

    UNIT partners shares this enthusiasm and is happy to be a partner with Sola Bee Farms. One of the founders, Ann Jordan stated, “UNIT is glad to partner with a company that understands the importance of developing a unique and compelling brand. UNIT is focused on finding the essence of our clients’ services or products in order to develop a relevant and extraordinary brand experience.”

    Sola Bee Farms originally hired UNIT to complete their initial brand development—including naming, identity system, e-commerce website, and product packaging. Based on the great success of their partnership, Sola Bee Farms decided to retain UNIT as Brand Agency of Record.

    Sola Bee Farms is in business to provide quality bee products to customers in a sustainable, earth friendly way. They offer a variety of honey products that display their dedication to high quality. The different flavors of honey do not come from artificial flavoring but from the way in which the pollination occurs. Sola Bee Farm's products are sold in a vast number of stores in California and New York including Whole Foods.
    Sola Bee Farms has named UNIT partners as their Brand Agency of Record.

    Marketing Team Leader of Whole Foods Market Davis, Kristen Tantarelli stated, “Whole Foods Market Davis is honored to feature such a beautifully-designed and wonderful tasting product on our shelves. We were delighted to partner with Claire and Sola Bee upon our opening to help highlight our commitment to local vendors and their products. We look forward to the continued partnership and product growth.”

    About UNIT partners:
    UNIT partners is a multi-disciplinary branding Agency and graphic design firm with a simple goal — help brands reach their full potential. Founded in 2006 by Ann Jordan and Shardul Kiri, UNIT believes that the whole really is greater than the sum of its parts. UNIT's holistic approach drives business transformation by focusing on intense client collaboration and uncompromising creative excellence. Understanding the importance of developing solutions that translate to all communication mediums, UNIT's work covers a full spectrum of branding services, including logo design, websites, environments, marketing collateral, packaging design, applications, brand strategy, copywriting and trade shows. Based in San Francisco, UNIT has a diverse client base that includes Kia, Herbalife, Harry & David, Old Navy, and Tsubo. UNIT is a member of AIGA, the professional association for design, and the Designers Accord, a coalition of designers, educators, and business leaders working together to create positive environmental and social impact.

    About Sola Bee Farms:
    Sola Bee Farms is an environmentally friendly, family-run brand making hand-crafted, premium bee goods. Based in Woodland, CA, Sola Bee Farms is a division of Tauzer Apiaries and was founded in 2011. Sola Bee Farms was created with the goal of bringing healthy, sustainably harvested honeys and other bee goods to consumers while educating them on the benefits of bees and advocating sustainability. Sola Bee Farms is dedicated to the environment, employing solar power to run their processing facilities, and utilize all the byproducts of harvesting in their goods. To learn more about Sola Bee Farms, visit their website, http://www.solabeefarms.com.

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  • 06.25.2013 – Welcome new clients to the UNIT family

    UNIT partners is excitied to annouce two great new clients to the family, San Francisco Ronald McDonald House and United Way of Greater Los Angeles. We're proud to have the opportunity to develop relevant and effective branded solutions for such prestigious organizations. Their inidvidual missions are integral to their communities success, growth, and support.

    UNIT is supporting the San Francisco Ronald McDonald House with strategic branding and graphic design support for their 2013 Home Away from Home Annual Gala. UNIT has developed the event identity and is currently developing the overal visual brand accross the various invitations, event collateral, and signage.

    The United Way of Greater Los Angeles has engaged UNIT to support the design of marketing collateral that is crucial to achieving their fundraising goals.

    We look forward to a long lasting partnership with both organizations.

    About the San Francisco Ronald McDonald House:
    The Ronald McDonald House offers a temporary home-away-from-home for families with a critically ill or injured child receiving treatment at a San Francisco hospital.
     
    Because of the services provided by the Ronald McDonald House, families do not have to spend their days and nights in crowded waiting rooms or in the isolation of expensive hotel rooms. Instead, they are able to bond with others in similar situations.  Families utilize the services of our ten-bedroom Ronald McDonald House, located at 1640 Scott Street, and two Hospital Based Programs located within UCSF Benioff Children’s Hospital at Parnassus Campus. Both programs work to fulfill the Ronald McDonald House mission to provide a safe haven for critically ill children and their families.
     
    About the United Way of Greater Los Angeles:
    United Way of Greater Los Angeles is committed to creating pathways out of poverty so that everyone who lives in our communities can have a better quality of life. We are focused on providing long-term solutions in the three interconnected areas which are the root causes of poverty:
    • Helping people have access to permanent housing with supportive services
    • Helping students graduate from high school prepared for college and the workplace
    • Helping people become financially stable
     
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  • 06.05.2013 – HOT OF THE PRESS: After-School All-Stars Infographic

    UNIT has partnered with After-School All-Stars for two years on various initiatives, including a brand refresh, brand campaign, and two annual reports. We knew as fundraising for non-profits, especially those who aren't household names, becomes more and more challenging they needed a marketing tool that would easily convey their breadth of work, the benefits their work provides to students, and their overall effectiveness, all while conveying their brand experience. So we thought to ourselves, what would be the best way to visualize such in-depth information in an easy, quick manner—an infographic, of course.

    Let us know what you think and if you're interested in learning more about After-Shool All-Stars, click here.

     

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