work

brief

Tauzer Apiraries engaged UNIT to develop the entire brand strategy for this new company division, including the name, identity, and product packaging. Their commitment to quality, innovation, and the land itself, led to the installation of a fully solar powered honey/wax extraction system to ensure all products were sustainably harvested.

solution

UNIT focused the overall brand strategy around three main pillars; small family farm, sustainable practices, and healthy products. The larger ideas provided the elements needed to develop a dynamic brand which has the flexibility to continually evolve while staying true to the original brand pillars. UNIT presented the name "Sola Bee" to reference both the sun and solar energy they harness to harvest their honey, along with the creature that helps make the tasty sweet. After learning that honeybees are the only bee to swarm and collaboratively create their hives, we illustrated a vine-like icon in the shape of a hive that is also representative of the stripes on a bee to convey motion and reference their green practices. The ascenders on the typography playfully depict bee antennae.

results

Since the launch of this brand, the client has been overwhelmed by requests from local wineries and boutique stores interested in stocking the honey. Less than a year into launch, the client is extremely excited about the final product and has engaged UNIT to extend the brand.