work
Tom's Towing
print ads
brief
A small towing company, with a long legacy in the Los Angeles area, was looking to increase visibility as competition from automotive clubs continues to grow.
solution
Flipping the traditional use of problem/solution on it`s side, UNIT incorporated Tom`s voice as he thanked his customers` for not paying close enough attention to their cars. Each ad, focuses on a different owner misstep where Tom`s Towing can come to the rescue. Each ad rotated through a year-long media buy in a local paper, keeping the viewers engaged an entertained.
brief
A small towing company, with a long legacy in the Los Angeles area, was looking to increase visibility as competition from automotive clubs continues to grow.
solution
Flipping the traditional use of problem/solution on it`s side, UNIT incorporated Tom`s voice as he thanked his customers` for not paying close enough attention to their cars. Each ad, focuses on a different owner misstep where Tom`s Towing can come to the rescue. Each ad rotated through a year-long media buy in a local paper, keeping the viewers engaged an entertained.
