work
Gap, Inc.
The Coralline personal care product line packaging for Old Navy
problem
To expand their product offerings, Old Navy was interested in exploring the addition of personal care products. Knowing that their audience was encompassed a wide range of ages and personalities, their goal was to introduce multiple “brands” of products. To reach their slightly more mature, sophisticated audience, the Coralline was established to develop a French/Caribbean style brand with a homemade feel.
solution
At the onset, it was important to establish an old world and well-travelled appearance to pay-off the brand promise. UNIT introduced old tropical postcard photography combined with stamps, maps, and nautical imagery to define an eclectic vibe. The mismatched containers added to the brand story of homemade products produced from recipes passed down generation to generation.
problem
To expand their product offerings, Old Navy was interested in exploring the addition of personal care products. Knowing that their audience was encompassed a wide range of ages and personalities, their goal was to introduce multiple “brands” of products. To reach their slightly more mature, sophisticated audience, the Coralline was established to develop a French/Caribbean style brand with a homemade feel.
solution
At the onset, it was important to establish an old world and well-travelled appearance to pay-off the brand promise. UNIT introduced old tropical postcard photography combined with stamps, maps, and nautical imagery to define an eclectic vibe. The mismatched containers added to the brand story of homemade products produced from recipes passed down generation to generation.
problem
To expand their product offerings, Old Navy was interested in exploring the addition of personal care products. Knowing that their audience was encompassed a wide range of ages and personalities, their goal was to introduce multiple “brands” of products. To reach their slightly more mature, sophisticated audience, the Coralline was established to develop a French/Caribbean style brand with a homemade feel.
solution
At the onset, it was important to establish an old world and well-travelled appearance to pay-off the brand promise. UNIT introduced old tropical postcard photography combined with stamps, maps, and nautical imagery to define an eclectic vibe. The mismatched containers added to the brand story of homemade products produced from recipes passed down generation to generation.
problem
To expand their product offerings, Old Navy was interested in exploring the addition of personal care products. Knowing that their audience was encompassed a wide range of ages and personalities, their goal was to introduce multiple “brands” of products. To reach their slightly more mature, sophisticated audience, the Coralline was established to develop a French/Caribbean style brand with a homemade feel.
solution
At the onset, it was important to establish an old world and well-travelled appearance to pay-off the brand promise. UNIT introduced old tropical postcard photography combined with stamps, maps, and nautical imagery to define an eclectic vibe. The mismatched containers added to the brand story of homemade products produced from recipes passed down generation to generation.
problem
To expand their product offerings, Old Navy was interested in exploring the addition of personal care products. Knowing that their audience was encompassed a wide range of ages and personalities, their goal was to introduce multiple “brands” of products. To reach their slightly more mature, sophisticated audience, the Coralline was established to develop a French/Caribbean style brand with a homemade feel.
solution
At the onset, it was important to establish an old world and well-travelled appearance to pay-off the brand promise. UNIT introduced old tropical postcard photography combined with stamps, maps, and nautical imagery to define an eclectic vibe. The mismatched containers added to the brand story of homemade products produced from recipes passed down generation to generation.
problem
To expand their product offerings, Old Navy was interested in exploring the addition of personal care products. Knowing that their audience was encompassed a wide range of ages and personalities, their goal was to introduce multiple “brands” of products. To reach their slightly more mature, sophisticated audience, the Coralline was established to develop a French/Caribbean style brand with a homemade feel.
solution
At the onset, it was important to establish an old world and well-travelled appearance to pay-off the brand promise. UNIT introduced old tropical postcard photography combined with stamps, maps, and nautical imagery to define an eclectic vibe. The mismatched containers added to the brand story of homemade products produced from recipes passed down generation to generation.
problem
To expand their product offerings, Old Navy was interested in exploring the addition of personal care products. Knowing that their audience was encompassed a wide range of ages and personalities, their goal was to introduce multiple “brands” of products. To reach their slightly more mature, sophisticated audience, the Coralline was established to develop a French/Caribbean style brand with a homemade feel.
solution
At the onset, it was important to establish an old world and well-travelled appearance to pay-off the brand promise. UNIT introduced old tropical postcard photography combined with stamps, maps, and nautical imagery to define an eclectic vibe. The mismatched containers added to the brand story of homemade products produced from recipes passed down generation to generation.
problem
To expand their product offerings, Old Navy was interested in exploring the addition of personal care products. Knowing that their audience was encompassed a wide range of ages and personalities, their goal was to introduce multiple “brands” of products. To reach their slightly more mature, sophisticated audience, the Coralline was established to develop a French/Caribbean style brand with a homemade feel.
solution
At the onset, it was important to establish an old world and well-travelled appearance to pay-off the brand promise. UNIT introduced old tropical postcard photography combined with stamps, maps, and nautical imagery to define an eclectic vibe. The mismatched containers added to the brand story of homemade products produced from recipes passed down generation to generation.
problem
To expand their product offerings, Old Navy was interested in exploring the addition of personal care products. Knowing that their audience was encompassed a wide range of ages and personalities, their goal was to introduce multiple “brands” of products. To reach their slightly more mature, sophisticated audience, the Coralline was established to develop a French/Caribbean style brand with a homemade feel.
solution
At the onset, it was important to establish an old world and well-travelled appearance to pay-off the brand promise. UNIT introduced old tropical postcard photography combined with stamps, maps, and nautical imagery to define an eclectic vibe. The mismatched containers added to the brand story of homemade products produced from recipes passed down generation to generation.
problem
To expand their product offerings, Old Navy was interested in exploring the addition of personal care products. Knowing that their audience was encompassed a wide range of ages and personalities, their goal was to introduce multiple “brands” of products. To reach their slightly more mature, sophisticated audience, the Coralline was established to develop a French/Caribbean style brand with a homemade feel.
solution
At the onset, it was important to establish an old world and well-travelled appearance to pay-off the brand promise. UNIT introduced old tropical postcard photography combined with stamps, maps, and nautical imagery to define an eclectic vibe. The mismatched containers added to the brand story of homemade products produced from recipes passed down generation to generation.
problem
To expand their product offerings, Old Navy was interested in exploring the addition of personal care products. Knowing that their audience was encompassed a wide range of ages and personalities, their goal was to introduce multiple “brands” of products. To reach their slightly more mature, sophisticated audience, the Coralline was established to develop a French/Caribbean style brand with a homemade feel.
solution
At the onset, it was important to establish an old world and well-travelled appearance to pay-off the brand promise. UNIT introduced old tropical postcard photography combined with stamps, maps, and nautical imagery to define an eclectic vibe. The mismatched containers added to the brand story of homemade products produced from recipes passed down generation to generation.
