work
Pacifica, Inc.
wholesale/retail catalog
brief
As Pacifica`s product line was expanding beyond candles, they approached UNIT to develop a catalog that could work for both wholesale and resale purposes. With a diverse product range it was important for Pacifica to begin transitioning away from a candle-centric brand and towards a lifestyle brand.
solution
UNIT developed the tagline of “scents of transcendence” to focus the catalog on Pacifica`s library of unique fragrances to create a tie between their diverse new product offerings and their existing candles. The narrative throughout the catalog focused on the owners` journeys as the inspiration for developing the fragrances. The mixture of product and lifestyle photography with overlaid graphics creates a unique brochure-like experience.
brief
As Pacifica`s product line was expanding beyond candles, they approached UNIT to develop a catalog that could work for both wholesale and resale purposes. With a diverse product range it was important for Pacifica to begin transitioning away from a candle-centric brand and towards a lifestyle brand.
solution
UNIT developed the tagline of “scents of transcendence” to focus the catalog on Pacifica`s library of unique fragrances to create a tie between their diverse new product offerings and their existing candles. The narrative throughout the catalog focused on the owners` journeys as the inspiration for developing the fragrances. The mixture of product and lifestyle photography with overlaid graphics creates a unique brochure-like experience.
brief
As Pacifica`s product line was expanding beyond candles, they approached UNIT to develop a catalog that could work for both wholesale and resale purposes. With a diverse product range it was important for Pacifica to begin transitioning away from a candle-centric brand and towards a lifestyle brand.
solution
UNIT developed the tagline of “scents of transcendence” to focus the catalog on Pacifica`s library of unique fragrances to create a tie between their diverse new product offerings and their existing candles. The narrative throughout the catalog focused on the owners` journeys as the inspiration for developing the fragrances. The mixture of product and lifestyle photography with overlaid graphics creates a unique brochure-like experience.
brief
As Pacifica`s product line was expanding beyond candles, they approached UNIT to develop a catalog that could work for both wholesale and resale purposes. With a diverse product range it was important for Pacifica to begin transitioning away from a candle-centric brand and towards a lifestyle brand.
solution
UNIT developed the tagline of “scents of transcendence” to focus the catalog on Pacifica`s library of unique fragrances to create a tie between their diverse new product offerings and their existing candles. The narrative throughout the catalog focused on the owners` journeys as the inspiration for developing the fragrances. The mixture of product and lifestyle photography with overlaid graphics creates a unique brochure-like experience.
