work

Pacifica, Inc.

wholesale/retail catalog

brief

As Pacifica`s product line was expanding beyond candles, they approached UNIT to develop a catalog that could work for both wholesale and resale purposes. With a diverse product range it was important for Pacifica to begin transitioning away from a candle-centric brand and towards a lifestyle brand.

solution

UNIT developed the tagline of “scents of transcendence” to focus the catalog on Pacifica`s library of unique fragrances to create a tie between their diverse new product offerings and their existing candles. The narrative throughout the catalog focused on the owners` journeys as the inspiration for developing the fragrances. The mixture of product and lifestyle photography with overlaid graphics creates a unique brochure-like experience.

brief

As Pacifica`s product line was expanding beyond candles, they approached UNIT to develop a catalog that could work for both wholesale and resale purposes. With a diverse product range it was important for Pacifica to begin transitioning away from a candle-centric brand and towards a lifestyle brand.

solution

UNIT developed the tagline of “scents of transcendence” to focus the catalog on Pacifica`s library of unique fragrances to create a tie between their diverse new product offerings and their existing candles. The narrative throughout the catalog focused on the owners` journeys as the inspiration for developing the fragrances. The mixture of product and lifestyle photography with overlaid graphics creates a unique brochure-like experience.

brief

As Pacifica`s product line was expanding beyond candles, they approached UNIT to develop a catalog that could work for both wholesale and resale purposes. With a diverse product range it was important for Pacifica to begin transitioning away from a candle-centric brand and towards a lifestyle brand.

solution

UNIT developed the tagline of “scents of transcendence” to focus the catalog on Pacifica`s library of unique fragrances to create a tie between their diverse new product offerings and their existing candles. The narrative throughout the catalog focused on the owners` journeys as the inspiration for developing the fragrances. The mixture of product and lifestyle photography with overlaid graphics creates a unique brochure-like experience.

brief

As Pacifica`s product line was expanding beyond candles, they approached UNIT to develop a catalog that could work for both wholesale and resale purposes. With a diverse product range it was important for Pacifica to begin transitioning away from a candle-centric brand and towards a lifestyle brand.

solution

UNIT developed the tagline of “scents of transcendence” to focus the catalog on Pacifica`s library of unique fragrances to create a tie between their diverse new product offerings and their existing candles. The narrative throughout the catalog focused on the owners` journeys as the inspiration for developing the fragrances. The mixture of product and lifestyle photography with overlaid graphics creates a unique brochure-like experience.

  • type
    • advertising
    • branding
    • collateral
    • digital
    • environment
    • event
    • identity
    • naming
    • packaging
  • industry
    • Automotive
    • Community/ Education
    • Fashion/ Beauty
    • Finance
    • Food/ Beverage
    • Healthcare
    • Retail
    • Technology
  • awards
  • new
  • collateral
  • <
  • >
<
>
  • 01

    product catalog

  • 02

    cover detail

  • 03

    product spread

  • 04

    typography detail

UNIT partners
  • about
    • UNIT+you
    • capabilities
    • clients
  • expertise
    • your brand
    • approach
    • accolades
    • brand strategy
    • graphic design
    • logo design
    • packaging
  • work
    • by project
      • type
        • advertising
        • branding
        • collateral
        • digital
        • environment
        • event
        • identity
        • naming
        • packaging
      • industry
        • Automotive
        • Community/ Education
        • Fashion/ Beauty
        • Finance
        • Food/ Beverage
        • Healthcare
        • Retail
        • Technology
      • awards
      • new
  • news
    • by date
    • awards
    • new projects
    • highlights
  • contact
    • new business
    • careers
    • general info
  • blog
open
  • share
  • facebook
  • print

© 2006–2017 UNIT partners LLC

  • facebook
  • twitter
  • linkedin
  • google+
  • join our mailing list

please check if you are

close