work
Olatherapy
Slenderizing Secrets Packaging
brief
Olatherapy approached UNIT to define the brand and packaging for a new line of hair care products with the added benefit of appetite suppression. With the use of NanoEffect technology, tiny scent particles suppress feelings of hunger upon use of the products. With such an unexpected product benefit, it was essential for the packaging to clearly communicate the successful results.
solution
UNIT introduced a pinched bottle structure wrapped by a measuring tape to visually reference the perfect hourglass figure. Angled copy and gritty visuals referenced retro fashion styles that appealed to the young consumer demographic. The bright color palette was introduced to ensure the product stood off shelves and demanded attention.
brief
Olatherapy approached UNIT to define the brand and packaging for a new line of hair care products with the added benefit of appetite suppression. With the use of NanoEffect technology, tiny scent particles suppress feelings of hunger upon use of the products. With such an unexpected product benefit, it was essential for the packaging to clearly communicate the successful results.
solution
UNIT introduced a pinched bottle structure wrapped by a measuring tape to visually reference the perfect hourglass figure. Angled copy and gritty visuals referenced retro fashion styles that appealed to the young consumer demographic. The bright color palette was introduced to ensure the product stood off shelves and demanded attention.
