CLIENT
Roya SpiritBRIEF
Roya, meaning dream in Arabic, was looking to introduce the first stevia simple syrup to the craft cocktail and coffee markets. UNIT was asked to create a brand that captured the sweetener in its all-natural glory, while appealing to artisan retailers. It also needed to communicate its zero calorie promise.SOLUTION
UNIT developed the tagline “Nature’s Nectar” to communicate its all-natural value proposition. The Roya Spiritlogo depicts stevia’s light-as-a-feather zero calorie offering with a feather transitioning to a stevia leaf as it floats down the bottle and into a dream-like diorama. The collage features a hummingbird extracting sweetness from the various ingredients featured in each syrup flavor. Typographic details and traditional content lock-ups appeal to their artisanal audience.RESULTS
Roya began with a soft launch, with local bars and cafés. The packaging and the product was well received by bartenders and baristas, alike. Now they are focusing on local retailers as they expand their reach to larger grocers and restaurateurs.CLIENT
Roya SpiritBRIEF
Roya, meaning dream in Arabic, was looking to introduce the first stevia simple syrup to the craft cocktail and coffee markets. UNIT was asked to create a brand that captured the sweetener in its all-natural glory, while appealing to artisan retailers. It also needed to communicate its zero calorie promise.
SOLUTION
UNIT developed the tagline “Nature’s Nectar” to communicate its all-natural value proposition. The Roya Spiritlogo depicts stevia’s light-as-a-feather zero calorie offering with a feather transitioning to a stevia leaf as it floats down the bottle and into a dream-like diorama. The collage features a hummingbird extracting sweetness from the various ingredients featured in each syrup flavor. Typographic details and traditional content lock-ups appeal to their artisanal audience.
RESULTS
Roya began with a soft launch, with local bars and cafés. The packaging and the product was well received by bartenders and baristas, alike. Now they are focusing on local retailers as they expand their reach to larger grocers and restaurateurs.
