CLIENT
ZoLiBRIEF
Zoli is focused on developing design savvy baby products for the well-being of children and the earth.As a new brand, they wanted to launch with a clear message and visual impact. It was key that the brand and packaging utilize eco-friendly materials and production processes to represent their brand mission.
SOLUTION
UNIT developed an abstract tree logo to represent Zoli’s green mission, and targeting parents looking for products that embody a youthful sophistication and are chemical free. The tagline “growing a greener future” was developed to emphasize the core product message, while referencing little ones who will grow up caring for a greener tomorrow. The packaging used die-cut windows to highlight key design attributes of each product, and the enlarged logo provided a billboard to draw customer’s eyes. We sourced eco-friendly paper, containing recycled content, and utilized soy based inks to tie into the brand goals.RESULTS
The bold, iconic, brand-centric design approach for all communications, provided a consistent experience as the start-up established itself within the market. In less than two years, Zoli went from a simple online web presence, to products available online and in retail stores throughout North America, and parts of Asia. Zoli has won many awards and has been featured in countless publications for their dedication to developing healthy and eco-friendly products.CLIENT
ZoLiBRIEF
Zoli is focused on developing design savvy baby products for the well-being of children and the earth.
As a new brand, they wanted to launch with a clear message and visual impact. It was key that the brand and packaging utilize eco-friendly materials and production processes to represent their brand mission.
As a new brand, they wanted to launch with a clear message and visual impact. It was key that the brand and packaging utilize eco-friendly materials and production processes to represent their brand mission.
SOLUTION
UNIT developed an abstract tree logo to represent Zoli’s green mission, and targeting parents looking for products that embody a youthful sophistication and are chemical free. The tagline “growing a greener future” was developed to emphasize the core product message, while referencing little ones who will grow up caring for a greener tomorrow. The packaging used die-cut windows to highlight key design attributes of each product, and the enlarged logo provided a billboard to draw customer’s eyes. We sourced eco-friendly paper, containing recycled content, and utilized soy based inks to tie into the brand goals.
RESULTS
The bold, iconic, brand-centric design approach for all communications, provided a consistent experience as the start-up established itself within the market. In less than two years, Zoli went from a simple online web presence, to products available online and in retail stores throughout North America, and parts of Asia. Zoli has won many awards and has been featured in countless publications for their dedication to developing healthy and eco-friendly products.
