CLIENT
MINA GroupBRIEF
FarmTable Cucina is a fine dining restaurant that sits atop Michael Mina’s famed Locale Market in St. Petersburg, Florida.The goal was to transition from a wine bar to a retro Italian theme with the “Cucina” addition. It includes expansive dinner offerings with a kid-friendly atmosphere.SOLUTION
An interchangeable logo system showcases the restaurant’s rotating menu. Etched drawings speak to the age-old Italian cooking traditions. The olive and candy coated colors reference Italy’s Memphis movement. The color scheme adds a touch of whimsy that helps FarmTable Cucina stand apart from the ordinary steakhouse and seafood restaurants that flank its borders. And a new Children’s menu provides activities to keep them busy throughout the meal.RESULTS
The restaurant opened with raving guest reviews. They love that many of the local ingredients are sourced from the market below, and the lively brand mimics the colorful atmosphere of the Florida coast.CLIENT
MINA GroupBRIEF
FarmTable Cucina is a fine dining restaurant that sits atop Michael Mina’s famed Locale Market in St. Petersburg, Florida.The goal was to transition from a wine bar to a retro Italian theme with the “Cucina” addition. It includes expansive dinner offerings with a kid-friendly atmosphere.
SOLUTION
An interchangeable logo system showcases the restaurant’s rotating menu. Etched drawings speak to the age-old Italian cooking traditions. The olive and candy coated colors reference Italy’s Memphis movement. The color scheme adds a touch of whimsy that helps FarmTable Cucina stand apart from the ordinary steakhouse and seafood restaurants that flank its borders. And a new Children’s menu provides activities to keep them busy throughout the meal.
RESULTS
The restaurant opened with raving guest reviews. They love that many of the local ingredients are sourced from the market below, and the lively brand mimics the colorful atmosphere of the Florida coast.
