How do you develop a successful brand? There are three key components to help you get there:

1. Define your company

2. Develop your brand story

3. Execute against your brand strategy

UNIT partners’ Ann Bowlus and Shardul Kiri led an interactive workshop to guide attendees through a series of exercises and methodologies to help place them on the path to brand success.

The key takeaway? Your customer is more important than your wants and desires. Small business owners often make this mistake by placing their aesthetic preferences and brand preconceptions ahead of sound strategy to target their audience. Just because blue is your favorite color, doesn’t mean it’s an effective color to communicate your brand entice your customer.

Click here to download presentation.