UNIT partners is extremely happy to announce we will be rebranding a Southern California based financial institution. Founded in 1976, they originally addressed the deterioration in the valley area business district. Over the next 10 years they steadily increased their lending opportunities to business across the entire Los Angeles basin.

Today they are ready to begin a national expansion to provide their services of economic and community development across the US. With a major shift in focus from local to national, they understood it was time to redefine their brand to ensure it reflects a relevance across varying markets.

UNIT jumped at this chance to design a brand system that will educate, inspire, and motivate communities and small businesses. The first phase of the rebrand will launch early Summer 2013. Stay tuned for more updates and sneak peaks of the work over the coming months.

Here is a peek of the extensive visual research the UNIT team is currently immersed in.