CLIENT
Fitzgerald & GuislainBRIEF
First time perfumers were looking to package their first line of artisanal fragrances. Inspired by scent as a medium for storytelling and their internal desire to leverage ancient perfume-making techniques, each bottle is chock full of theatrical moments depicted within the maker’s minds. Their scents combine centuries-old techniques with all-natural derivatives.SOLUTION
By conducting extensive interviews, UNIT learned the intricacies of the craft. We delved deep into their psyches and rationales behind each scent story, and created both a written and visual story to place the wearer in the specific era our perfumers were hoping to evoke. Detailed designs, illustration etchings and gold ink helped convey their bespoke techniques and premium quality.RESULTS
Since launch, founders, Alexander and Ian, have received many accolades for their artistry and attention to detail. Fitzgerald & Guislain has been featured across perfumer blogs and is stocked in some of the most well regarded fragrance boutiques.CLIENT
Fitzgerald & GuislainBRIEF
First time perfumers were looking to package their first line of artisanal fragrances. Inspired by scent as a medium for storytelling and their internal desire to leverage ancient perfume-making techniques, each bottle is chock full of theatrical moments depicted within the maker’s minds. Their scents combine centuries-old techniques with all-natural derivatives.
SOLUTION
By conducting extensive interviews, UNIT learned the intricacies of the craft. We delved deep into their psyches and rationales behind each scent story, and created both a written and visual story to place the wearer in the specific era our perfumers were hoping to evoke. Detailed designs, illustration etchings and gold ink helped convey their bespoke techniques and premium quality.
RESULTS
Since launch, founders, Alexander and Ian, have received many accolades for their artistry and attention to detail. Fitzgerald & Guislain has been featured across perfumer blogs and is stocked in some of the most well regarded fragrance boutiques.
