CLIENT
OlatherapyBRIEF
Olatherapy was looking to introduce a new line of hair care products that use cutting-edge NanoEffect technology to provide ultimate hair hydration. UNIT was chosen to create a brand that capitalized on this technology, while also appealing to young, tech-savvy consumers, and the high-end salon market.SOLUTION
The brand name leant itself to a shortened and unique spelling that would appeal to a hip text messaging consumer – LiQWd. The letterforms are an homage to pixel technology, while a single organic drop of the “Q’s” tail highlights the product’s powerful hydrating effects. The velvety black packaging is made from a soft-touch material that is similar to many hand held devices, while the dimpled metal lid projected an up-scale industrial look. To contrast the svelte packaging structure, bright graphics were introduced to appeal to the younger, edgy demographic.RESULTS
The product’s successful launch has expanded its sales reach across the United States, and allowed the company to expand their product offerings. The brand has been showcased in numerous publications, including O Magazine, Self, Good Housekeeping, and Vanity Fair.CLIENT
OlatherapyBRIEF
Olatherapy was looking to introduce a new line of hair care products that use cutting-edge NanoEffect technology to provide ultimate hair hydration. UNIT was chosen to create a brand that capitalized on this technology, while also appealing to young, tech-savvy consumers, and the high-end salon market.
SOLUTION
The brand name leant itself to a shortened and unique spelling that would appeal to a hip text messaging consumer – LiQWd. The letterforms are an homage to pixel technology, while a single organic drop of the “Q’s” tail highlights the product’s powerful hydrating effects. The velvety black packaging is made from a soft-touch material that is similar to many hand held devices, while the dimpled metal lid projected an up-scale industrial look. To contrast the svelte packaging structure, bright graphics were introduced to appeal to the younger, edgy demographic.
RESULTS
The product’s successful launch has expanded its sales reach across the United States, and allowed the company to expand their product offerings. The brand has been showcased in numerous publications, including O Magazine, Self, Good Housekeeping, and Vanity Fair.
