CLIENT
MINA GroupBRIEF
Famed chefs, and good friends, Michael Mina and Don Pintabona sought to create an artisan market with themed "hawker" stations and an anchor restaurant. Their shared love of food, would combine Michael's West Coast vibe and Don's New York Italian roots, with local Florida purveyors. UNIT was engaged to define a brand strategy and execute a unified aesthetic for the grocer's multidimensional offerings.SOLUTION
The name, Locale Market, speaks to Michael and Don's bi-coastal upbringings, as well as the fresh, local produced found inside the market. UNIT built a narrative around the chefs' lifelong friendship and drive to gather loved ones around the dinner table. The fish weathervane logo signals a rich confluence of influences and that merge the West and East Coast flavor profiles. The story of food and friendship paired with artisanal details are displayed across signage, packaging, collateral, advertising, and more... Sales-focused retail and window displays and private dining decor helped bring the market to life.RESULTS
Locale Market opened to rave reviews. In just a few short months, it became the market of choice for discerning locals. The project's success has generated interest in bringing the Locale Market experience to other areas.CLIENT
MINA GroupBRIEF
Famed chefs, and good friends, Michael Mina and Don Pintabona sought to create an artisan market with themed "hawker" stations and an anchor restaurant. Their shared love of food, would combine Michael's West Coast vibe and Don's New York Italian roots, with local Florida purveyors. UNIT was engaged to define a brand strategy and execute a unified aesthetic for the grocer's multidimensional offerings.
SOLUTION
The name, Locale Market, speaks to Michael and Don's bi-coastal upbringings, as well as the fresh, local produced found inside the market. UNIT built a narrative around the chefs' lifelong friendship and drive to gather loved ones around the dinner table. The fish weathervane logo signals a rich confluence of influences and that merge the West and East Coast flavor profiles. The story of food and friendship paired with artisanal details are displayed across signage, packaging, collateral, advertising, and more... Sales-focused retail and window displays and private dining decor helped bring the market to life.
RESULTS
Locale Market opened to rave reviews. In just a few short months, it became the market of choice for discerning locals. The project's success has generated interest in bringing the Locale Market experience to other areas.
