CLIENT
MINA GroupBRIEF
MINA Group was looking to launch their first fine dining Mexican experience – first as part of their MINA Test Kitchen, and with its success, they hoped for a permanent brick and mortar location. Inspired by coastal cuisine of indigenous Mayans, and zen, spiritual nature of towns like Tulum, they wanted a brand rooted in history and with a modern twist.SOLUTION
The name “Mi Almita” was selected and means “little soul,” an homage to its soulful culinary experience. The logo combines various forms of spiritual innuendo – from Mayan influence, Buddhist mandalas, Catholicism’s Virgin Mary, and Mexico’s Dia de los Muertos to capture the spirit their food will bring to your taste buds. Hand drawn typography and textured icon pay homage to Mayan stone etchings. We extended the brand through patterns to be used throughout the space, signage, coasters, and altar candles.RESULTS
The client loved how the visual aesthetic was brought to life. They rolled the brand out in their MINA Test Kitchen. Guests loved the experience so they expanded to their food hall, The Street, in Honolulu. Soon, travelers can enjoy the brand as fine dining experience in LA.CLIENT
MINA GroupBRIEF
MINA Group was looking to launch their first fine dining Mexican experience – first as part of their MINA Test Kitchen, and with its success, they hoped for a permanent brick and mortar location. Inspired by coastal cuisine of indigenous Mayans, and zen, spiritual nature of towns like Tulum, they wanted a brand rooted in history and with a modern twist.
SOLUTION
The name “Mi Almita” was selected and means “little soul,” an homage to its soulful culinary experience. The logo combines various forms of spiritual innuendo – from Mayan influence, Buddhist mandalas, Catholicism’s Virgin Mary, and Mexico’s Dia de los Muertos to capture the spirit their food will bring to your taste buds. Hand drawn typography and textured icon pay homage to Mayan stone etchings. We extended the brand through patterns to be used throughout the space, signage, coasters, and altar candles.
RESULTS
The client loved how the visual aesthetic was brought to life. They rolled the brand out in their MINA Test Kitchen. Guests loved the experience so they expanded to their food hall, The Street, in Honolulu. Soon, travelers can enjoy the brand as fine dining experience in LA.
