CLIENT
Modern Ice Bars, Inc.BRIEF
The Bay Area company is lifting the veil on one of Taiwan’s oldest treasures – sno. Think ice cream meets shaved ice. It’s creamy texture is shaved into delicate ribbons for a satisfyingly light texture, paired with culinary flavors that delight the taste buds. The founders aimed to introduce this common Asian dessert to the foodie American consumer through modern, inviting storefronts and made-to-order catering.SOLUTION
A mischievous S’nome was born to help. The modern, monoline mascot has turned ice cream on its head – visualizing an upside-down cone and illustrative ribbon to mimic the shaving process. He interacts with guests in unconventional and playful ways to reveal this unique Taiwanese secret.RESULTS
Powder’s new brand became a San Francisco foodie and instagram sensation, featured in Eater and other blogs. Their catering business has taken off, and after a successful stint at The Presidio’s Picnic in the Park, they’ve introduced a food truck stationed at SPARK.CLIENT
Modern Ice Bars, Inc.BRIEF
The Bay Area company is lifting the veil on one of Taiwan’s oldest treasures – sno. Think ice cream meets shaved ice. It’s creamy texture is shaved into delicate ribbons for a satisfyingly light texture, paired with culinary flavors that delight the taste buds. The founders aimed to introduce this common Asian dessert to the foodie American consumer through modern, inviting storefronts and made-to-order catering.
SOLUTION
A mischievous S’nome was born to help. The modern, monoline mascot has turned ice cream on its head – visualizing an upside-down cone and illustrative ribbon to mimic the shaving process. He interacts with guests in unconventional and playful ways to reveal this unique Taiwanese secret.
RESULTS
Powder’s new brand became a San Francisco foodie and instagram sensation, featured in Eater and other blogs. Their catering business has taken off, and after a successful stint at The Presidio’s Picnic in the Park, they’ve introduced a food truck stationed at SPARK.
