CLIENT
Decker OutdoorBRIEF
Tsubo chose UNIT to create a way to highlight their unique comfort technology, not typically associated with a fashion brand. Their shoes were typically displayed in retail environments without a lot of explanation and little help from clerks. They needed a display tool that could help prove you don’t have to sacrifice form for function.SOLUTION
UNIT developed the headline “go ahead, touch me,” a provocative invite to catch the consumer’s attention. Followed by the subhead, “comfort is the new black,” the brand quickly aligned with common fashion-forward narratives and engage the buyer to interact with the display and feel the difference Tsubo shoes have to offer. We designed the display structure to include critical information with minimal obstruction, so the shoe becomes the hero.RESULTS
For the first time ever, buyers can experience the benefits of Tsubo, without having to try on the shoe or hear about its unique insole from a sales clerk. UNIT’s efforts bridged the gap for store visitors who might have been attracted to their fashionable exteriors, but assumed they were too uncomfortable for practical use.CLIENT
Decker OutdoorBRIEF
Tsubo chose UNIT to create a way to highlight their unique comfort technology, not typically associated with a fashion brand. Their shoes were typically displayed in retail environments without a lot of explanation and little help from clerks. They needed a display tool that could help prove you don’t have to sacrifice form for function.
SOLUTION
UNIT developed the headline “go ahead, touch me,” a provocative invite to catch the consumer’s attention. Followed by the subhead, “comfort is the new black,” the brand quickly aligned with common fashion-forward narratives and engage the buyer to interact with the display and feel the difference Tsubo shoes have to offer. We designed the display structure to include critical information with minimal obstruction, so the shoe becomes the hero.
RESULTS
For the first time ever, buyers can experience the benefits of Tsubo, without having to try on the shoe or hear about its unique insole from a sales clerk. UNIT’s efforts bridged the gap for store visitors who might have been attracted to their fashionable exteriors, but assumed they were too uncomfortable for practical use.
